I was tasked with creating the art direction for the campaign and final deliverables.
After many, many strategy meetings and research by our brilliant strategists,
we came to the central idea that...
Premium is more than legroom
After many, many strategy meetings and research by our brilliant strategists,
we came to the central idea that...
Premium is more than legroom
(Aka, Gen Z doesn't care about traditional premium amenities;
the real premium is connection, and the feeling of
being understood is priceless)
the real premium is connection, and the feeling of
being understood is priceless)