We also needed to prove that we know Seattle just as well as locals do. To do this, we sent a survey to Gen Z in Seattle and used the responses to pinpoint points of pride and connect them to the new international destinations Alaska now serves.
Connecting Seattleites not using an umbrella to the City of London and its rain
Connecting Seattleites wearing flip-flops to the city of Rome and its fashion scene
Connecting The Mariners to the City of Tokyo and Japanese Baseball
Connecting Pike Place and PNW fish to the City of Seoul and its night markets
Overarching wheatpaste highlighting all new destinations
We presented this campaign to faculty at the University of Oregon and were eventually selected to present directly to Alaska Airlines.
You can find the full pitch deck here or find more information on other aspects of the project in the portfolios linked below.
You can find the full pitch deck here or find more information on other aspects of the project in the portfolios linked below.