With this in mind, I got to work on creating the look and feel of an authentic airline campaign that highlighted both its local origins and its newfound internationality.
I wanted it to feel like it was coming from a human, not from a brand, so I used a handwritten font, a modern take on the popular Gen Z collage style, and doodles to make the work feel more personal.
I wanted it to feel like it was coming from a human, not from a brand, so I used a handwritten font, a modern take on the popular Gen Z collage style, and doodles to make the work feel more personal.